Chinese New Year is a time for family reunions as well as upholding traditions, rituals and customs.
Pavilion Bukit Jalil in Kuala Lumpur is thus welcoming the Year of the Tiger with a line-up of activities, performances, promotions, exclusive gifts and redemptions for its shoppers and visitors.
The mall kick-started its Chinese New Year celebrations, themed “Prosperous, Bountiful and Joyful”, with an energetic 25-member lion dance and drum performance by the award-winning Xuan Long troupe.
There was also a traditional dance performance by the Dance of the Fortune Palace troupe.
Kuala Lumpur Pavilion Sdn Bhd retail chief executive officer Datuk Joyce Yap and her VIP team sounded the drums to mark the festive campaign’s launch before tossing an unusual yee sang mix of fortune cookies, sweets, marshmallows and candies.
Calligrapher Shi Yong Fei, 56, who hails from Shanghai, China, was brought in as part of the launch event, to write out new year blessings for guests.
Based in Malaysia for the past 22 years, the calligrapher took his time to customise calligraphy requests for good health, luck and prosperity.
There was also a “Joyful Fortune Sticks” section where guests were able to pick out sticks to get their Year of the Tiger fortune predictions.
“As the tiger is full of life, positive energy, luck and strength, this Year of the Tiger is apt for us to fully embody its spirit and drive to achieve and make progress.
“We are confident that with this roaring start to the year, we will see a mighty comeback in 2022,” said Yap.
The festive decorations at the mall are Instagram-worthy and perfect for shoppers wanting to capture festive shots with their loved ones.
The mall is decorated with Chinese lanterns of various shapes and sizes, cherry blossom trees as well as other seasonal elements of traditional Chinese culture.
A festive 3D projection mapping show with an interactive digital element allows shoppers to send greetings that will appear on the Centre Court’s giant LED screen.
The show will be on at 8pm and 9pm daily until Feb 15.
A bonsai exhibition by Malaysia Bonsai and Suiseki Association in the Piazza will end today.
There will be weekly stage performances, including traditional dance and drum performances as well as lion dances, aside from the God of Prosperity walkabout.
Shoppers stand a chance to win a BMW worth RM211,367.
Those who spend RM200 in a single receipt can download the mall’s app, count shopping bags kept in the large glass container, fill up a contest form and submit it at the concierge counter at Level 3 to stand a chance to win the luxury car.
The contest continues until Feb 15.
Shoppers can also redeem merchandise such as limited-edition festive tote bags, Pyrex casserole glassware, Snapware glass bottles, canned braised baby abalone, festive-designed cutlery set and bags with red packets.