Brewer designs CNY campaign for smooth-sailing year ahead

The Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans design combines the brand’s modern identity with auspicious traditional Chinese icons.

AS Malaysians head back to more normal days following last month’s floods and amid the Covid-19 pandemic, Carlsberg Malaysia aims to lift their spirits by delivering smoothness and longevity this Chinese New Year.

The brewer’s “Coming Together for a Smoother Year” campaign thus wishes to usher in the festive season with limited-edition CNY cans that accentuate the essence of “smoothness” and “longevity”.