Christmas food aid initiative benefits Orang Asli families


Sports Toto senior communications manager Giam Say Khoon (right) handing over a mock cheque to Semoa founder Pastor Rajan Velu.

Sports Toto Malaysia Sdn Bhd is collaborating with Strategic Education Methods and Ongoing Achievements Bhd (Semoa) to help 1,000 Orang Asli families celebrate Christmas.

The company contributed RM30,000 to kick-start the food aid campaign with Semoa – a non-governmental organisation that helps to improve the living standards of the Orang Asli Christian community.

“As we recover from the Covid-19 pandemic, underprivileged communities need all the help and support they can get.

“This is why Sports Toto chose the Orang Asli community in Pahang to be the beneficiary of our Christmas donation campaign.

“Our aim is to bring cheer to the underprivileged, so we hope the food items will help to relieve some of their burden.

“We would also like to thank Semoa for its help in distributing the provisions to the beneficiaries,” said Sports Toto executive director Nerine Tan.

Sports Toto had also prepared Christmas gifts for 500 Orang Asli children to ensure that they could have a memorable Christmas.

As part of the company’s corporate social responsibility initiative, the Helping Hands programme has been working with Semoa to celebrate Christmas with the Orang Asli community since 2013.

The programme also supports national sports development and other social sustainability projects such as festive donations, sports sponsorship, food bank project as well as environmental conservation campaigns.

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