WITH over 130 years of experience in the dairy industry, Anchor Food Professionals now launches its European-style dairy creams and mozzarella cheese in Malaysia.
The food service arm of Fonterra brings the complementary European product range to Malaysian food professionals, including chefs, bakers, pastry makers, passionate cooks, and home-bakers alike.
As demand for European-style dairy products increases, Anchor Food Professionals maintains its position as one of the market leaders in dairy through the introduction of its Anchor Classic Shredded Mozzarella Cheese and Anchor Chef’s Classic Whipping Cream.
The company will also replace its UHT cooking cream products with European-origin Anchor Culinary Cream and Anchor Extra Yield Cooking Cream for a lighter, more balanced dairy style.
Both have been specifically created to perform flawlessly by delivering the quality and perfection that customers love in their favourite recipes.
Fonterra Brands Malaysia food service director Jack Tan said food preferences have shifted in consumer behaviour since the Covid-19 pandemic began.
“One of the most interesting trends we notice is food businesses are increasingly looking for everyday functional products that provide genuine additional benefits – simple and quick – to their food or beverage creations.
“Today’s consumers are also drawn to products that serve the purpose of bringing out feel-good emotions.
“While the pandemic has been tough for many food businesses, we can help them stay on top of these trends by constantly improving their favourite recipes with better flavours, textures, presentation and overall quality,” said Tan.
He added that as a global dairy expert providing a proven source of outstanding dairy products, the company believed that the European-style range would provide a genuinely unique dairy experience for all Malaysians.
“Take our Anchor Classic Shredded Mozzarella Cheese for example – a traditional-style mozzarella cheese, that has superior oven performance and a flavoursome and complex taste, proven way to create truly delicious dishes,” he said.
Tan advised bakers and pastry makers that the Anchor Chef’s Classic Whipping Cream was designed to bring reliable performance and functional stability to every kitchen.
“With its light and airy texture, it’s the perfect infusion for any type of rich delicacy – hot, cold or frozen.
“We’re excited to see the endless possibilities this new range can bring when it comes to food and feedback that has been universally positive,” Tan added.
The European range of mozzarella cheese and creams is available for food operators through distributor partners, while consumers can buy them at major supermarket chains and bakery ingredients shops.
For details, visit www.anchorfoodprofessionals.com, www.facebook.com/AnchorFoodProfessionalsMY and www.instagram.com/anchorfp.my.