Charming hamlet set to be next tourism destination


(From left) Yeoh, Anuar, Mustapa and Goh checking out a signboard at the village.

A BEAUTIFUL beach and lovely sunset views are among the reasons why Pantai Kampung Contoh in Bagan Ajam, Butterworth, can easily become the next tourism destination in Penang.

State tourism and creative economy committee chairman Yeoh Soon Hin said apart from its natural attractions, tourists visiting the village could also buy fresh produce there.

“This fishing village is set to become Penang’s latest tourist attraction with many pictures of the village being featured in social media via Instagram and TikTok,” he said in his speech at the launching of the village as a tourism village in the state.

He said the launching ceremony was originally planned in 2020 but due to the pandemic, it could be done only now under Phase Four of the National Recovery Plan.

Yeoh said through tourism, the socio-economic standing of the villagers in Kampung Contoh could be improved via various activities such as selling of food and drinks, souvenirs and gift items to visitors and tourists.

“The villagers here can sell their delicacies such as traditional kuih and laksa while the youngsters can also reap benefits by getting involved in such economic activities,” he added.

Yeoh said that in line with the new ‘Responsible Tourism’ campaign by the state government, it has become the responsibility of everyone, including those in Kampung Contoh, to adhere to all rules and standard operating procedures to prevent Covid-19 infections.

At the same time, they must also keep the place clean, he added.

He said this would enable the village to remain as one of Penang’s important tourism spots.

Developed as part of Penang Tourism Master Plan 2021-2030, the Kampung Contoh tourism village project was initiated by Teluk Ayer Tawar assemblyman Datuk Mustapa Kamal Ahmad and Kampung Contoh Village Community Management Council (MPKK) chairman Anuar Omar.

At the same press conference, Mustapa said apart from its beautiful sunset and beaches, many local products are also available in the village.

“For example, we have fishermen who run salted fish business,” he said.

He noted that a 23ha shellfish farm has also been initiated and is expected to produce its first harvest in four months.

Mustapa said if all goes well, Kampung Contoh would become famous for its shellfish in the state soon.

“There will also be a food truck site in Taman Robina, which is expected to be completed in March next year,” he added.

During the ceremony, Yeoh and Mustapa handed over three gazebos that were erected along the beach, to MPKK Kampung Contoh.

Present during the ceremony were Bukit Tambun assemblyman Goh Choon Aik, Seberang Prai City councillors and village representatives.

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