200 industry players take responsible tourism pledge


Representatives from Sarawak’s tourism industry taking the pledge during the industry briefing led by the Sarawak Tourism Board.

SARAWAK’S tourism industry players have taken a Responsible Tourism pledge to reduce their environmental footprint, support local communities and protect culture and heritage.

Nearly 200 organisations made the commitment during an industry briefing led by the Sarawak Tourism Board (STB), which was held simultaneously in Kuching, Sibu and Miri.

STB chief executive Sharzede Salleh Askor said the pledge would not only contribute to the well-being of local communities and the environment but also create meaningful experiences for travellers, he said.

“Responsible tourism has always been part of our DNA, along with culture, adventure, nature, food and festivals.

“Over the years, STB has actively organised environment and skill-based programmes to not only advocate sustainability but also empower the lower-income group to increase their earnings,” she said.

The industry briefing also discussed strategies and programmes for Sarawak to achieve its visitor target next year.

Sharzede said the industry should focus on building and creating new ways of doing business beyond the Covid-19 pandemic.

“We foresee a gradual recovery in travel and tourism this year and through 2022, thanks to the accelerated vaccine rollout across Malaysia and key markets in the Asean region.

“For Sarawak, in addition to intelligent risk management within borders, we also have in place stringent standard operating procedure for tourists and industry players,” she said. — By SHARON LING

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