International furniture fair goes online to showcase new products


Ashley products from the United States are among the home furniture items available at the fair.

Malaysian International Furniture Fair (MIFF) is hosting the third edition of the MIFF Furniverse online exhibition until Friday, in the absence of the physical show this year.

The organiser, Informa Markets, decided to gather the fair’s exhibitors once again to fulfil the furniture sourcing needs of global buyers.

The third edition which started yesterday, features new suppliers, designs and products to further entice global buyers to participate and be part of the online sourcing journey, with an enhanced exhibition platform.

It has gathered 50 furniture suppliers from Malaysia, Japan, Poland and the United States as exhibitors.

On board as Gold sponsors are Singapore-based exhibitor Sourcebynet which designs, sources and delivers an extensive range of furniture and flooring products from around the world; Japan-based bedroom furniture specialist France Bed; as well as US-based and the world’s largest home furniture manufacturer Ashley.

Apart from the exhibitors’ showcase, MIFF Furniverse continues to present the MIFF creative business webinar series as one of the platform’s highlights.

Yesterday, the online event welcomed industry professionals from Poland for a discussion on “Polish Wood and Furniture”.

Today, participants can join Peter Pederson from Sourcebynet, Walter Tan from Elemental Republic and Lim Bo Qiang from Paperworks Studio and Basicology, in “The Design Trend 2022”.

Bringing fresh ideas to the table, the key furniture industry players will combine forces with Malaysia’s Dr Eric Leong, who is the fair’s Furniture Design Competition chief judge.

“It is a good initiative during this Covid-19 period and such an interactive platform has made it very useful and exciting,” said Rahul Gupta from India.

“A great way to source products while being unable to travel due to government regulations,” chimed in Peter Shepherd from Australia.

Buyers can register via www.mifffurniverse.com to receive complimentary platform access to connect with international furniture manufacturers and sellers.

The second edition of MIFF Furniverse, which took place in March, generated over US$4.55mil (RM19.48mil) in sales over a five-day live event.

It attracted more than 1,700 trade buyer visits from 103 countries and regions looking to source new products and place orders.

The majority of buyers were importers, wholesalers, distributors, retailers, online shops, buying agents and interior designers.

For details, visit www.miff.com.my

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