NESTLE Malaysia continues to make progress in its commitment to a waste-free future, with the expansion of its door-to-door collection and recycling programme to Subang Jaya.
The signing of a memorandum of understanding (MOU) with Subang Jaya City Council (MBSJ) marks the extension of its waste collection and recycling programme.
It first launched the programme in Petaling Jaya in October last year by partnering with Petaling Jaya City Council (MBPJ).
Nestle’s programme is aimed at implementing an effective and integrated system of solid waste management in urban areas by increasing awareness among the public.
This will stop solid waste from ending up in landfills and promote a circular economy in Malaysia.
The effort is also in line with the brand’s commitment to ensure 100% of its packaging is recyclable or reusable by 2025.
The programme already provides kerbside collection for eight townships within Petaling Jaya, comprising more than 20,000 households.
The initiative has been recognised by the United Nations Environment Programme and Environment and Water Ministry as a case study for success in inspiring higher recycling participation rates.
The expansion of the programme, in collaboration with MBSJ, kicked off its first phase in early October with Zones 1 and 4 in Subang Jaya — comprising USJ3, USJ 3A-3D, USJ 6 and SS12, and involving at least 5,500 households.
It aims to progressively reach up to 8,500 households involving Zones 3 and 6 by year end.
Subang Jaya mayor Noraini Roslan said every year Malaysia generated about 14 million tonnes of municipal solid waste, the majority of which were food and plastic wastes.“While MBSJ has heightened waste management efforts to increase the volume of recyclable waste collected, further action must be taken to encourage better recycling rates, particularly among households.
“MBSJ welcomes and is pleased with this collaborative programme in partnership with Nestle Malaysia and KPT Recycle Sdn Bhd.
“We hope it will receive good feedback and support from the residents and can be expanded further to other housing areas,” she said at the MOU signing ceremony.
Nestle (M) Bhd chief executive officer Juan Aranols said improving recycling through increased waste separation and collection at source was a key element to deliver the company’s sustainability commitments.
“We are pleased to partner with MBSJ to further widen our kerbside collection project coverage area.
“This will grant more residents an efficient solid waste collection system and provide an ideal platform to educate them on how to recycle more effectively by differentiating the various types of waste,” he said.
Since the programme launched in 2020, Aranols said Nestle and its partners had achieved close to 80% household participation, collecting around 600 tonnes of dry mix recyclables (DMR).
“This proves that with the right processes and guidance, Malaysians are most willing to engage in recycling efforts.
“We hope to scale up into more residential areas in line with our vision to ensure that none of our packaging, including plastic, ends up in landfills or as litter, as well as accelerate our efforts to reduce usage and dependence on virgin plastic,” he added.
Through this programme, a dedicated collection system for recyclable waste is introduced.
Participating households are equipped with recycling bags where collection of recyclable waste is executed weekly by project partners, namely KPT Recycles and Tetra Pak.
The collected materials — which include paper, cardboard, plastic, used beverage cartons, metal and glass — are then sorted into the respective DMR categories at KPT’s sorting and material recovery facility.
To drive new behaviour and understanding of the importance of recycling, intensive engagement and awareness exercises will also be carried out for the participating households, particularly residents associations.
This will contribute towards realising Nestle’s target to collect approximately 50 to 60 tonnes of plastic waste per month from participating households in Subang Jaya.