BRIDGING the gap between corporates and non-profits, Kind Malaysia 2021 provides a platform for both sectors to work together for the betterment of society, more so during the Covid-19 pandemic.
The three-day virtual event from tomorrow to Thursday, is jointly organised by Bumiati Holdings Sdn Bhd, DSA Exhibition and Conference Sdn Bhd, Informa Markets Malaysia and Swippy Sdn Bhd.
Thirty exhibitors will be promoting their causes and interested parties can connect with these organisations to form partnerships and contribute to a good cause.
Kind Malaysia 2021 Advisory Board representative Datuk Dr M. Gandhi said the inaugural event was held at Malaysia International Trade and Exhibition Centre in 2018.
“The idea came about during an outing with my friends from the corporate sector.
“We wanted to utilise our knowledge and experience gained from organising trade shows to do good and highlight the importance of creating a culture of kindness within corporate set-ups, while assisting them in delivering their CSR initiatives,” he added.
The first exhibition showcased over 50 non-governmental organisations (NGO) and was attended by hundreds of corporates.
Gandhi added that the event was supposed to be held every two years but the Covid-19 pandemic had delayed it.
Now, it will be held on a virtual platform instead.
Gandhi noted that the pandemic had led to a lot of positive outcomes, with many Malaysians reaching out to help each other.
With the theme “Time To Be Kind”, the event is targeting 5,000 engagements between NGOs and corporates.
At least three representatives from each organisation will be promoting their causes, ranging from the environment to children, women and underprivileged groups.
Participants can click on each organisation’s link during the virtual meet and engage with the representatives in real time.
To date, more than 1,000 participants have signed up for the event.Tomorrow, International Trade and Industry Ministry secretary-general Datuk Lokman Hakim Ali will deliver the keynote address.
The event has two main components — the exhibition itself, as well as 15 seminars and a panel discussion.
One of the highlights is the panel discussion on the first day, titled “Humanity During Hard Times”.
The moderator is Star Media Group adviser Datuk Seri Wong Chun Wai, while the panellists comprise Eco World Foundation chairman Tan Sri Lee Lam Thye, The Hope Branch founder Harith Iskander and Selangor criminal investigation department chief SAC Nik Ezanee Mohd Faisal.
Gandhi said as some non-profits were not tech-savvy, they were at a disadvantage in terms of reaching a wider audience.
“We want them to understand that they should not wait for help but instead engage with the contributors.
“So we provide them with training on utilising technology to engage with their donors as well as other foundations and corporates,” he said.
Gandhi pointed out that environmental, social and governance (ESG) issues were becoming more important for corporates, and that NGOs could play a role in this.
“NGOs can engage with companies with similar goals and for socially responsible partnerships.
“We hope that through this platform, they can start a conversation and come up with creative ideas to achieve mutually beneficial solutions,” he added.
The Star is a media partner of the event.
To register, visit https://virtual.kindmalaysia.com/
Admission is free.