Charity initiative hopes for fruitful endeavour

Nah packing some of the SunWest Navel oranges to be sold at Champ’s Express TTDI to raise money in aid of the poor.

A BUSINESSMAN hopes to raise money for the underprivileged by selling oranges.

Richard Fruit Sdn Bhd managing director Richard Nah has set a target of RM300,000 through the sale of fresh Navel oranges, with gross proceeds to be donated through selected non-governmental organisations (NGOs).

Nah shared that he wanted to find a way to give back to the community during these challenging times.

“Prior to this, I have taken part in several charity activities on a small scale but recently noticed that there is a real need to provide help to those suffering from hunger and poverty.

“As a businessman, I know it is my responsibility to help the needy the best I can during these difficult times,” he said.

He added this was the first time he was leading a major charity project and was grateful for the support given by Fruitbee Pty Ltd through Vince DeAgostino.

DeAgostino participated in this project by bringing in a container that had approximately 90,000 class two SunWest Navel oranges from Victoria, Australia.

Nah said he bought the fruits and planned to sell them to raise funds.

The proceeds will be used to purchase and donate food products to selected NGOs helping the poor.

“We have yet to finalise the selection of beneficiaries as we are aiming to raise funds first, but we are open to giving to all communities.”

As this is his maiden charity initiative, Nah has set up a committee to advise him on the project.

The committee comprises Richard Fruit Sdn Bhd group operations manager Lee Ee Wah, Ernst & Young Consulting Sdn Bhd strategy and transactions senior advisor George Koshy, IBM Malaysia senior manager Low Chin Han and senior lawyer Max Yong.

“I wanted to bring these brilliant minds from different industries together as they would be able to provide valuable insight to ensure the success of this project,” said Nah.

The oranges will be sold at Champ’s Express restaurant in Taman Tun Dr Ismail, Kuala Lumpur, which he owns.

“We have consulted the local authorities on ways to conduct this initiative on the ground and have received the green light.

“We have also made preparations to conduct sales virtually through our website, as movement restrictions may deter people from visiting the store physically,” he said.

Nah strongly encourages everyone to come together to help those in need.

The oranges can be purchased through the Champ’s Express website with delivery carried out via logistics and e-hailing services such as Grab and Lalamove.

Purchased oranges are scheduled to be delivered on the weekends of Aug 21, 22, 28 and 29 respectively.

To support Nah’s project, visit

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