‘Beli Lokal’ campaign gets nod from Mersing traders


Mohd Farid says the Beli Lokal initiative has helped him sell his products in Taman Wawasan, Mersing.

THE Mersing District Council (MDM) has introduced a “Beli Lokal” programme to support small and medium enterprises (SMEs) which allows them to sell their products to the local community.

The initiative, which kicked off in June, aims to ensure that small business owners are able to generate an income during the National Recovery Period.

To date, more than 50 small business owners are participating in the programme, selling various types of food and beverages in Kampung Mersing Kanan.

According to business owner Wan Shahrul Nizam, 31, the Beli Lokal concept was simple as all businesses could sell their wares under one roof.

“There are 50 business owners and we take turns to sell our goods so others can have a chance to sell their products too.

“The products are sold at the Pak Dol Lekor Mersing shop in Jalan Dato’ Onn, Kampung Mersing Kanan from 6am until 6pm,” he said when contacted.

He added that the programme has been running for over a month and to date, feedback from customers and business owners have been positive.

“We can generate income for everyone as MDM actively promotes the campaign on social media,” he said.

Wan Shahrul said he started selling nasi lemak and keropok lekor to locals since November last year.

“Before this, I delivered keropok lekor to Johor Baru but now, I have shifted my focus to selling my products in Mersing during the lockdown,” he explained.

Petty trader Mohd Farid Izuddin Malikha Zulkifli, 27, said he was helping to sell kuih from 30 petty traders in Taman Wawasan Mersing.

“We have various kuih such as curry puff, doughnuts, kuih seri muka, kuih talam, kuih pulut and others that we sell from 6.30am to 11.30am daily.

“Many petty traders do not have a place to sell their goods so they place them at my shop.

“So far, they have managed to earn an income during the lockdown through the project,” he said.

Mohd Farid said he was thankful to the local council for its active participation and helping to promote Mersing’s SME traders and their products.

MDM president Norazmi Amir Hamzah said that the Beli Lokal programme was introduced to assist petty traders and small business owners promote their products to the local market.

“Besides food and beverages, the council is also planning to introduce other downstream products to the market so that more businesses can participate.

“This is part of our effort to promote the Beli Lokal campaign and we hope to help traders continue generating an income,” he said.

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