More e-wallet benefits for customers of home improvement retailer

Effendy (left) and Ong are taking the collaborations between the two companies further.

TOUCH ‘n Go Group and MR DIY Group (M) Bhd have entered into several strategic collaboration initiatives to enhance customer experience across multiple online and offline channels.

These initiatives are ultimately aimed at ensuring a more relevant approach to marketing through personalisation of offers on the back of data and analytics capabilities.

Shoppers can already top up their Touch ‘n Go cards at all MR DIY stores as well as use their Touch ‘n Go eWallet to make payments for purchases at these stores and MR DIY’s e-commerce website (

MR DIY is currently one of Touch ‘n Go eWallet’s regular partners for the eWallet’s “The Goal Hunter” loyalty programme, where MR DIY vouchers are available for users to redeem and enjoy cashbacks at MR DIY.

This strategic collaboration takes the work between the companies further and will see MR DIY being a prominent feature in the Touch ‘n Go eWallet, powered by the eWallet’s Mini Programme platform.

This will allow the 16 million Touch ‘n Go eWallet users to seamlessly browse MR DIY’s catalogue, order and pay for the items they want, and have the purchases delivered, or ready for pick-up at their store of choice. This is slated for a public launch in the third quarter of 2021.

In addition, the collaboration scope also includes several analytics and personalisation initiatives in the near future that will see Touch ‘n Go eWallet users access tailor-made offerings on MR DIY’s online and offline channels.

“We have a perfect partner in MR DIY and together we hope to pave the way for superior offerings for both our sets of customers,” said Group Touch ‘n Go chief executive officer Effendy Shahul Hamid.

MR DIY chief executive officer Adrian Ong said, “We are constantly looking for new and innovative ways to make MR DIY more accessible to more customers nationwide.

“This is a major milestone in our aim of becoming the nation’s preferred retailer, and we thank the Touch ‘n Go team for making it happen.”

MR DIY customers who pay using Touch ‘n Go eWallet in-store or online will enjoy attractive promotions and discounts as part of an enhanced loyalty offer.

Customers can also look forward to more benefits and rewards in coming months as part of this strategic partnership, and to also mark the third anniversary of the launch of MR DIY’s e-commerce platform.

The collaboration between Touch ‘n Go Group and MR D.I.Y will also apply to MR DIY’s spin off stores of Mr Dollar and Mr Toy.

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