More e-wallet benefits for customers of home improvement retailer

Effendy (left) and Ong are taking the collaborations between the two companies further.

TOUCH ‘n Go Group and MR DIY Group (M) Bhd have entered into several strategic collaboration initiatives to enhance customer experience across multiple online and offline channels.

These initiatives are ultimately aimed at ensuring a more relevant approach to marketing through personalisation of offers on the back of data and analytics capabilities.