SINGLE mothers have been hit harder than most by the Covid-19 pandemic, with many turning to small home-based food businesses to make ends meet.
To assist them, the Penang Women’s Development Corporation (PWDC) and State Women and Family Development Committees (JPWK) have launched an initiative called ‘Projek Sokong Biz Ibu Tunggal’.
Under this, the single mothers’ food products will be promoted via e-flyers on PWDC’s Facebook page.
The flyers will give locations and contact details for interested parties to order from the women.
To date, around 20 single mothers have participated in the project.
Their offerings include cookies, cakes, local kuih, snacks, rice and noodle dishes, roti canai, satay, burgers, fried chicken, condiments, beverages and even halal mooncakes.
Netizens can easily check out the offerings via the hashtag #SokongBIZIbuTunggal. They can also go to www.facebook.com/PWDCMalaysia.
Sungai Pinang assemblyman and project adviser Lim Siew Khim appealed to everyone to support the initiative either by buying the items or by sharing the posts on their own social media accounts or chat apps.
“We believe netizens have the power to help market these products and generate sales for the mothers.
“This will give them a reliable source of income and ensure their businesses are sustainable.
“I’m confident of the quality of the products.
“Many single mums are great cooks. They just lack the proper platforms and exposure.
“Together, we can help them change the lives of their families for the better,” said Lim in a recent virtual media conference.
The project is open to all single mothers with a small business or intending to start one.
Interested parties can apply online by visiting https://pwdc.org.my/ and scrolling down to the project banner.
Once applicants are accepted, project staff will help them to snap photos of their items, gather details, produce the e-flyers and then make social media posts.
State social development and non-Islamic religious affairs committee chairman Chong Eng expressed hope that this would help spark an entrepreneurial spirit among women.
She said the state government was also willing to provide deserving single mothers with small amounts of start-up money to buy ingredients or simple equipment needed to start their cooking ventures.
“Customers will pay cash so returns are instantaneous.
“This will help single mothers to be financially independent.
“This project also helps the local economy.
“Through the single mothers’ purchases of ingredients for their businesses, vendors and grocery shops within the community would also benefit.
“This flow of cash helps many parties on various levels.
“I hope all Penangites will support this project.
“Order the food items for yourself, your friends or relatives.
“You can even contribute the food to frontliners or the less fortunate. Just help spread the word,” Chong Eng added.
Also attending the virtual conference were PWDC chief executive officer Ong Bee Leng and several of its directors.