Fulfilling journey for Tourism Selangor


TOURISM Selangor marked its 20th anniversary with a virtual celebration.

Present at the event held during “Tourism Selangor’s LiveTalk – Episode 2” on its official Facebook page were Tourism Selangor general manager Azrul Shah Mohamad as well as Tourism, Arts and Culture Ministry (Selangor division) director Syed Mohd Fariz Syed Mansor Al Idrus.

The celebration was more than merely making memories; it also reflected Tourism Selangor’s roles, responsibilities and accomplishments throughout the years.

During the LiveTalk session, an exclusive clip featuring Selangor Mentri Besar Datuk Seri Amirudin Shari was shared with the audience.

Tourism Selangor was incorporated under the Companies Act 1965, and was registered as a private company on Feb 24, 1994.

It was a subsidiary of Permodalan Nasional Selangor Bhd (PNSB) until 2008 before the ownership was transferred to Menteri Besar Selangor (Inc) (MBI).

“Throughout these two decades, the agency’s initiatives in constantly discovering new tourism places as well as promoting interesting tourism attractions such as cultural diversity has brought success to the state,” said Amirudin.

“In 2019, Selangor attracted a staggering 30 million tourists, which certainly had a positive impact on the state’s economy, particularly its tourism industry.

“The Covid-19 pandemic has severely impacted the industry.

“However, in bracing the impact, Selangor’s comprehensive economic plans, such as Kita Selangor Package 1 and Kita Selangor Package 2.0, have included financial aid for the tourism industry.

“So in conjunction with Tourism Selangor’s 20th anniversary, let us all stay resilient in overcoming obstacles and challenges to become a preferred and premier tourism destination, both domestically and globally,” he added.

Selangor tourism, environment, green technology and Orang Asli affairs committee chairman Hee Loy Sian, in a statement, said that for two decades, the agency had been largely instrumental in promoting tourism in the state.

“I hope Tourism Selangor will become the backbone of tourism industry players in the state and will pay attention to their needs and concerns from time to time,” he added.

Leading Tourism Selangor since January last year, Azrul Shah said it was not easy to reach this benchmark in 20 years.

“Certainly, those associated with the agency, both in the past and present, have overcome many challenges and obstacles and have bittersweet memories along the way.

“I am taking this opportunity to express my appreciation to every one who has supported us in the past two decades.

“They include the media that has always highlighted our promotional initiatives, government and private agencies that have supported Tourism Selangor’s events and programmes over the years, as well as the public,” he added.

Tourism Selangor product and package development executive Zolkafli Abdul, who has been with the agency for 20 years, said he was grateful for the opportunity to work as a supervisor at Chongkak Park and Resort.

“It gave me the experience of managing a large area which required thorough supervision,” he shared.

Meanwhile, Tourism Selangor promotion manager Khuzaimah Jamaluddin, who has been with Tourism Selangor for almost 13 years, said: “Tourism Selangor will always be close to my heart and I hope it will continue to be a well-established organisation responsible for boosting tourism in the state.”

Emphasising on integrity and dedication in continuing its sterling track record in the decades to come, Tourism Selangor has implemented various promotional initiatives, including its domestic tourism campaign “Pusing Selangor Dulu” (literally, it means Rounding Selangor First) aimed at rebuilding the industry post-pandemic.

Other initiatives include executing physical and virtual tourism initiatives in compliance with Covid-19 standard operating procedure, strengthening the digital platform geared towards “Tourism 4.0”, holding round-table discussions with government and private agencies as well as industry players, and strengthening advertising campaigns across all platforms.

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