Touch ‘n Go and MR DIY announce strategic collaboration


TOUCH ‘n Go Group and MR. D.I.Y. Group (M) Berhad have entered into several strategic collaboration initiatives to enhance customer experience across multiple online and offline channels.

Today, shoppers can already top up their Touch ‘n Go cards at all MR D.I.Y. stores as well as use their Touch ‘n Go eWallet to make payments for purchases at these stores and MR D.I.Y.’s e-commerce website www.mrdiy.com.my.

In addition, MR D.I.Y. is currently one of Touch ‘n Go eWallet’s regular partners for the eWallet’s “The Goal Hunter” loyalty programme, where MR D.I.Y. vouchers are available for users to redeem and enjoy cashback at MR D.I.Y.

This strategic collaboration will see MR D.I.Y. being a prominent feature in the Touch ‘n Go eWallet, powered by the eWallet’s Mini Programme platform.

This will allow the 16 million Touch ‘n Go eWallet users to seamlessly browse MR D.I.Y.’s catalogue, order and pay for the items they want, and have the purchases delivered, or ready for pick-up at their store of choice.

This is slated for a public launch in the third quarter of the year.

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Touch n Go , MR DIY , eWallet , Stores , E-Commerce , Catalogue

   

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