Company gives RM10,000 to crisis response initiative


Beh (right) presenting a mock cheque for RM10,000 to DHRRA president Saravanan M. Sinapan and its secretary-general Jaslin Nadia Isham.

Health supplements company VitaHealth, through its corporate social responsibility (CSR) initiative VCareForYou, has donated RM10,000 to the CovidCareMy 3.0 Covid-19 Response Fund.

The contribution will go towards supporting families across Malaysia whose livelihoods have been impacted by the pandemic.

“Giving back to the community has always been a core part of our corporate culture.

“We remain committed to upholding our CSR to make meaningful contributions to the community,” said VitaHealth Malaysia and Singapore country head KS Beh.

CovidCareMy is an immediate crisis response initiative launched by the Development of Human Resources for Rural Areas (DHRRA) Malaysia in collaboration with 20 local non-governmental organisations.

It works to ensure no one has been left behind since the implementation of the movement control order in March last year.

DHRRA is a non-profit organisation with almost two decades of community development experience, particularly in promoting empowered and self-reliant communities through grassroots development initiatives.

Through the CovidCareMy initiative, DHRRA aims to build the resilience of affected communities nationwide by providing assistance and counselling services.

Under the initiative, each marginalised family receives an emergency aid basket worth RM150 comprising groceries, food items, face masks and sanitisers.

The provisions for a family of five are estimated to last two weeks.

Additionally, CovidCareMy is also engaging a small pool of daily wage earners to increase their income-generating opportunities in the following ways:

l Groceries are purchased from small business owners.

l Members of B40 communities pack groceries for distribution and get paid in return.

l Taxi and e-hailing drivers earn by delivering groceries to beneficiaries.

Affected communities will be able to access support and assistance via these hotlines: 017-780 3054/ 03-7887 3371.

Assistance will be provided upon verification.

“We are truly honoured to lend a helping hand to DHRRA’s initiative to ease the burden of communities who are adversely affected by the pandemic,” said Beh.

“We are all in this together, and we will get through this together.

“Once our employees are fully vaccinated, we will step up our community outreach efforts to help those who need it the most during these difficult times.”

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