Shining spotlight on rescued dogs with football-themed drive


A centre with boarding facilities and a rescue shelter for dogs has launched a football-themed sponsor-a-pooch campaign.

The campaign, which runs until July 11, sees KL Pooch and Resorts (KLPR) posting profiles of 23 dogs that are looking to be sponsored or adopted.

The dogs are assigned to two teams –- Wagging Woofers and Power Pooches –- with 11 dogs on each team and one referee.

Each trading-card-style player profile contains details about the dogs and their field positions on the team.

While there will not be an actual football match between Wagging Woofers and Power Pooches, there will be highlight videos peppered in between their profiles.

The centre hopes to ride on the EUFA Euro 2020 craze to bring more attention to the plight of rescued dogs.

This sponsorship drive follows an extremely successful three-day BTS (K-pop group) campaign, where pooch profiles were featured using BTS-style designs.

The initial aim was to have eight dogs sponsored, but with overwhelming support from the dog-loving community, it surpassed the goal and garnered 18 sponsorships.

Many people have space in their hearts for a dog of their own but do not have the time, space or financial ability to do so.

If you want to help a dog in need but are unable to adopt or foster the pooch yourself, you can always help by committing to the centre’s Sponsor-A-Pooch programme.

By sponsoring a dog, you can help to change the lives of the pooches in the centre’s care.

Contributions assist in defraying costs and ensure that KLPR can continue to do more for Malaysian pooches.

Meanwhile, sponsorships make great gifts for a pooch lover.

With the help of generous individuals, KLPR continues to save and provide long-term care for dogs that may otherwise be euthanised, neglected or abused.

At present, KLPR is home to 250 adult rescued dogs.

Ultimately, the goal is to find these pooches their forever homes, which is proving a bit more challenging during a pandemic.

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