Virtual music festivals attract broader global audience


(From left) Sarawak Tourism Board chairman Dennis Ngau, Abdul Karim and virtual experience host Datin Dona Drury Wee in a pre-recorded segment of the BJF.

THE Borneo Jazz Festival (BJF) succeeded in reaching a bigger audience around the world by going online at this year’s edition.

In total, over 116,000 online viewers from 33 countries logged on to the BJF website and social media platforms to watch the virtual event from June 25 to 27.

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