Jazz fest connects with new beats

THE Borneo Jazz Festival (BJF) will go online this year with flashbacks to past musical acts and original pre-recorded sessions with jazz musicians from Sarawak and around the world.

Viewers of the BJF Virtual Journey will be serenaded by jazz musicians such as Pete Kallang, Clinton Jerome Chua, O-Ha Soul Band, Nisa Addina and Borneo Jazz Talent Search 2018 winner Ta’Dan.

There will also be interviews with Singapore’s King of Swing Jeremy Monterio, Dave Brewer from Dave and the Doodaddies and blues artist John Hammond.

Sarawak Tourism Board (STB) chief executive Sharzede Salleh Askor said the Covid-19 pandemic had shown how important digital and social media were for artists to reach out to audiences and maintain their fan following throughout the pandemic.

“After more than a year of watching the international entertainment industry innovate on how to reach out to their target groups, we look forward to seeing fans and new audiences embrace the Borneo Jazz Festival 2021 Virtual Journey,” she said in a statement announcing the event.

“With the BJF 2021 Virtual Journey coming into people’s homes, there could be more new audiences and jazz lovers locally and from around the world,” she added.

The festival will be shown on the event’s virtual platform at www.jazzborneo.com and Sarawak’s television channel TVS from tomorrow to June 27.

Interested viewers can register for the free event at www.jazzborneo.com and be eligible for contests and giveaways, including tickets to next year’s festival, selected hotel discounts and event merchandise.

Registered viewers will also be able to order food with a special promo code from Grab, the event’s official delivery partner.

With Shopee as the official e-commerce partner, the virtual festival will also be streamed on Shopee Live.

STB has opened an official store on Shopee featuring event merchandise such as limited-edition T-shirts and batik face masks.

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