Rush online to mark Fathers Day

Nur Azureen decorating a cake at her bakery and cafe in Taman Sri Stulang, Johor Baru.

SMALL businesses in Johor are racing to do online promotions and secure last-minute orders in time for Fathers Day tomorrow.

Hearing and speech-impaired baker Nur Azureen Hussin, 29, said orders for cakes to mark Fathers Day were slow compared to Mothers Day last month.

Using sign language, she shared that while business had not been

as brisk for the special day, orders for South Korean boy band BTS-themed cakes were good after she posted a photo of the treat on Facebook.

“I use social media to promote my business, including Fathers

Day six-inch cake designs that come in chocolate or pandan flavour, ” she said, adding that all Fathers Day orders came with free cheese tarts.

“I was touched when the Tunku Mahkota Johor’s wife Che’ Puan Besar Khaleeda Bustamam, shared a post on my baking business with her Instagram followers, ” Nur Azreen said at her Kak Ngah Bakery and Cafe in Taman Sri Stulang, Johor Baru.

Nur Azureen previously ran her bakery business from a lot at the Larkin Sentral bus terminal.

She opened her current place last month.

“I and six others who have similar disabilities bake breads, cakes and other desserts.

“I hope to continue providing my staff room to pursue their passion and show others that the disabled can be successful too, ” said the Sabah native.

It is for this reason that Nur Azureen also engaged the services of her peers in the hearing and speech-impaired community to deliver the orders, although she also has walk-in customers.

Nur Azureen hopes that business will pick up once the Covid-19 situation improves.

Meanwhile, 21-year-old florist and gift shop operator Wong Kee Fang from Taman Sembrong, Yong Peng said she received a handful of Fathers Day orders from different parts of Johor.

Since starting the business with her partner Catherine Lee Jia Jin, 21, in August, the duo have been relying on social media to promote their products and take orders.

“The orders we received were mostly from those who are unable to return home for Fathers Day due to the lockdown, so they wanted to surprise their dads with a gift.

“We came up with some special packages, such as hampers that include fresh fruits, for a healthy boost.

“We also designed various fresh flower and beer hampers, which have been a hit with customers who plan to make it a fun celebration at home.

“Our best-seller is the premium fruit hamper, which includes nine types of imported fruits and a canned drink of the customer’s choice, ” Wong said, adding that personalised greeting cards were also provided.

According to her, Mothers Day sales last month had also been good as orders of their soap flower bouquets had come from all over the country.

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