THIS month, Heineken Malaysia has also launched its latest addition to its portfolio of award-winning beers and ciders – premium wheat beer Edelweiss.
It is made with all-natural mountain ingredients from the Alps and is available for purchase across Peninsular Malaysia in bottles, cans and on draught at selected bars and restaurants using the Edelweiss Blade draught machine, which serves Edelweiss at a crisp Alpine temperature of 2°C.
Edelweiss has a refreshing finish and a subtle, fruity after-taste, with a golden hue and a natural cloudiness.
Born in the snow-capped heights of the Austrian Alps near the city of Salzburg, Edelweiss’ traditional heritage can be traced back to the 17th century.
It remains one of Europe’s best-loved wheat beers.
Heineken Malaysia marketing director Pablo Chabot said: “Edelweiss has this crisp, cool bite that leaves the drinker feeling refreshed.
“We want to bring people a wheat beer with the freshness of the Alps in every sip, even while they are staying home”.
Edelweiss is available for purchase across Peninsular Malaysia at selected supermarkets and hypermarkets.
It is for non-Muslims, aged 21 and above only.