TIRED of paying high commissions to delivery riders, a team of food sellers in the restaurant in Chulia Street, Penang, are making food delivery work by themselves.
Chief tenant Saiful Isa, 39, not only does the marketing and cooking but also goes out to deliver orders during the lockdown.
“When I am unable to deliver, one of the stall operators helps me out and we even hire delivery drivers.
“I want to bring as many people on board as possible.
“So I found a few people willing to come on board with us to deliver our meals for a small income.
“When they are unavailable, we alternate and help each other deliver.
“If one of us is out on a delivery round, the others will man the fort in case a new order comes in,” he said at his shared restaurant with two other stall operators.
They sell a variety of Asian, Thai and Western food.
Saiful, who started his business in the middle of the pandemic eight months ago, said there were times when he wanted to quit but he persevered.
“When we use food delivery services, either their commission is high at 15% to 30%, or they will mark up our food offerings and make our prices unattractive to online buyers.
“So we use social media ourselves to find customers. We don’t charge extra for deliveries. Since we can’t travel further than 10km, the delivery cost is small,” he said.
Saiful, who used to work in the banking sector, said he would regularly change the menu to attract customers’ interest.
“We do promote extensively online and we market it in our own way, which has helped us.”
He will probably stick to this strategy and go with the flow as the number of Covid-19 cases has not gone down by much.
“We do expect things to be this way for a while longer until it is safe to open up dining-in.
“We know that people are afraid as we seldom get self pick-up orders, only the ones for delivery.
“This shows that people do not want to go out unnecessarily,” he said.