Cheers aplenty for football, fans

A series of harvest-themed cans launched for the first time to usher in Kaamatan and Gawai.

AS A tribute to football fans, Carlsberg Malaysia has unveiled a limited-edition Cheers To Football packaging in its third “Celebrate” theme series.

For a limited time, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles come in collectible football-themed packaging.

The campaign is a reflection of the brewer’s long-standing support for football and the fans.

In addition to its Cheers To Football packaging, it will be rewarding consumers with limited-edition Carlsberg football jerseys, football T-shirts, RM200 Touch ‘n Go e-wallet credit and the grand prize of RM10, 000 cash. There are prizes for 30 lucky people.

“Football brings families, friends, colleagues and communities together as they cheer for their teams, ” said Carlsberg Malaysia marketing director Caroline Moreau.

“It focuses on bringing unique experiences to beer lovers and fans alike while watching the game with their mates together or apart, ” she said.

The company had been supporting football fans across the globe and celebrated the unity and passion that brought them together, she added.

“To lift their spirits during these challenging times, Carlsberg has launched the Cheers To Football packaging series to celebrate dedicated football fans for their unwavering passion for the sport while being apart.

“Our limited-edition Carlsberg tees are curated with the thought of keeping the excitement and frenzy for football as fans cheer for their favourite teams.

“We want to encourage their celebratory football moments at home, yet imbue excitement with our limited-edition series and exclusive merchandise, ” said Moreau.

The football T-shirts come in collectible designs inspired by the flags of four countries.The football T-shirts come in collectible designs inspired by the flags of four countries.

From this month, consumers who purchase a carton (24-can pack) of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew will get to redeem a free football T-shirt which comes in four collectible designs inspired by four country flags.

There will also be a chance to win the weekly prize of RM200 Touch ‘n Go e-wallet credit and be in the running to win the grand prize of RM10, 000 cash.

All one has to do is buy RM20 worth of Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew to take part.

Buy the products at supermarkets, hypermarkets, grocers, online platforms or participating outlets and submit the receipts online.

The brewer is also lifting the spirit of close to 500 winners in its Celebrate Abundance Harvest campaign.

For the first time, it has launched a series of harvest-themed Carlsberg cans in conjunction with the Kaamatan and Gawai festivals.

The promotion, which runs until June 30 at selected outlets in Sabah and Sarawak, offers attractive merchandise — including electronic gadgets — to help consumers stay connected with their loved ones amid the pandemic.

In its pursuit of offering better enjoyment, Carlsberg pulled out all the stops to celebrate both festivals with consumers.

Forty lucky weekly winners were all smiles after receiving the Samsung Galaxy Tab S7, while 454 won the Samsung Galaxy Watch 3.

In addition, hundreds of exclusive Harvest-themed Carlsberg jerseys and inverted umbrellas were also redeemed.

“We are mindful of consumers’ sentiment during the harvest period amid the pandemic, and we believe that it is important to keep these traditions with our consumers in Sabah and Sarawak, ” said Moreau.

The promotion at participating food courts and coffee shops has been extended to June 30, subject to the standard operating procedures.

Collect 18 bottle caps to redeem a Harvest-exclusive Carlsberg jersey or 36 bottle caps to redeem a Harvest-exclusive Carlsberg inverted umbrella.

For details, visit or @CarlsbergMY on social media.

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