Varsity students’ special paste a recipe for success

Wan Azehan (left) and Imer Jibril with their ‘oden’ paste product.

TWO Universiti Malaysia Kelantan (UMK) students, who started a food business on campus, have now set up a plant to manufacture a special Japanese paste they prepared.

Entrepreneurship and Business Faculty final-year student Wan Azehan Helmi Wan Abdul Halim said he and his partner Imer Jibril Mohd Nasir, both 24, ventured into the seasoning business last year after being inspired by a Japanese convenience store chain.

He said they started serving the oden paste together with fish balls, crabmeat and sausages at a stall on campus.

“We decided to commercialise the product after realising how it had become a favourite among students.

“The absence of students on campus due to the Covid-19 pandemic led us to sell the paste online from April last year.

“At that time, we were making the oden paste manually at home, ” he told reporters when met at his shop in Jalan Salor Lama, Kota Baru.

Their initial marketing and sales techniques included hiring agents comprising UMK students.

“At present, we have 500 agents nationwide and there is also interest from countries such as Indonesia.

“To meet demand, we now produce about 30,000 to 40,000 boxes of oden paste a month.

“We have three flavours — original, spicy and asam laksa — priced at RM10 per box, ” he explained.

Wan Azehan Helmi and Imer Jibril, who have since graduated, are now owners of a processing plant in Bachok, which started operating in March this year.

“We hope our success will inspire more students to venture into business, ” he said, adding that their target was to reach sales of RM1mil by year-end. — Bernama

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