Mall partners with celebrity designers to set up pop-up store

Shoppers who spend RM500 are eligible to redeem an exclusive tote bag and Hari Raya packets by the fashion label.

CENTRAL i-City in Shah Alam, Selangor has partnered with celebrity designers Rizman Nordin and Ruzaini Wan Jamil to come up with a fashion pop-up store at their main concourse.

The duo, known to fashionistas for their label Rizman Ruzaini, were responsible for creating the beaded, ocean blue evening gown for Miss Universe Malaysia 2020 Francisca Luhong James. It has been announced in their social media pages that this gown will be worn by Francisca at the Miss Universe 2020 pageant in the United States this May.

For this year’s Hari Raya fashion offering, the 15-year-old fashion house will be featuring 20 of their latest designs, priced from RM299 to RM429 each.

Known for their puff-shouldered baju kurung with pleated, billowy sleeves, Rizman Ruzaini's creations have been worn by celebrities such as Puteri Aishah, Anzalna Nasir, Natasha Hudson and even S. Pavithra, one half of the popular “Sugu Pavithra” You Tube cooking channel.

“Rizman Ruzaini celebrates all curves...from the petite, tall and curvy to the voluptuous. This collection is created to flaunt their assets.

"The cut is designed to fit all sizes perfectly, including those in the double extra large category," said a spokesperson for the fashion label. The elegantly designed pop-up store will be open till May 23.

Central i-City, which is the venue partner and marketing support in this partnership, stated that the collaboration was part of their #CentralLuvLocal campaign that worked to provide a platform for local entrepreneurs to exhibit their products.

“We are proud to work with Rizman Ruzaini and we anticipate it will be a successful partnership due to the festive season,” said Anthony Dylan, head of Central Pattana Public Company Limited Malaysia (CPN Malaysia) which has a 60% stake in i-City Properties.

“We will continue to introduce and bring more homegrown brands to our shoppers while playing our part in reviving the local economy,” he added.

Shoppers who spend RM500 are eligible to redeem an exclusive tote bag and Hari Raya packets by the fashion label. Terms and conditions apply.

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