Cooking up a winning formula


Wan Azehan Helmi (left) and Imer Jibril showing samples of their oden paste.

TWO Universiti Malaysia Kelantan (UMK) students started doing business on campus and now they are beaming with pride as they earn a six-figure salary from their homemade oden paste.

Entrepreneurship and Business faculty final-year student Wan Azehan Helmi Wan Abdul Halim said he and his partner Imer Jibril Mohd Nasir, both 24, ventured into the seasoning product business after being inspired by a popular Japanese convenience store franchise chain early last year.

He said they first sold oden using recipes that they created and later started serving it with fish balls, crab meats and sausages at a stall on campus.

“The idea to commercialise the product came about when our oden joint became a favourite food haunt for many students.

“However, the absence of students on campus due to the Covid-19 pandemic drove us to sell the oden paste online since April last year.

“Our online strategy using Facebook and Instagram paid off when we were able to initially earn about RM500 from sales per month.

“At that time, we were only processing the oden paste manually without a machine at home, ”

he told reporters when met at his shop in Jalan Salor Lama in Kota Baru recently.

The duo later did various marketing and sales techniques including hiring 10 agents comprising UMK students, thus indirectly helping them earn a side income.

“At present, we have 500 agents nationwide, and there is also demand for the paste from neighbouring countries such as Indonesia.

“To meet customers’ demand, we now produce and market about 30,000 to 40,000 boxes of oden paste a month.

“We have three flavours of original, spicy and asam laksa which are sold at RM10 per box and they have a shelf life of up to eight months.”

The hard work of both Wan Azehan Helmi and Imer Jibril,

who graduated last year, paid off when the duo became the proud owners of a processing plant in Bachok, which started operating in March this year.

“We hope our success will inspire more student entrepreneurs to venture into business, ” he said, adding their target sales is to reach RM1mil by end of the year. — Bernama

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