FESTIVE decor such as those seen in malls not only have to please the eye.
Other details such as safety, and durability must also be looked into when it comes to visual displays.
For instance, at Pavilion Kuala Lumpur, no less than 20,000 pieces of bougainvilleas and other faux tropical blooms were used to give a sense of lush abundance at the entrance archway and on the Spanish steps leading to the centre court, said visual merchandising head Lee Chee Hoe.
As the mall has also partnered with the Domestic Trade and Consumer Affairs Ministry to support the “Buy Malaysia Products” campaign this year, woven handicraft such as baskets, fans, food covers and bamboo fish traps were incorporated to blend in with the merchandise sold by local entrepreneurs at retail kiosks.
While having a limitless imagination is an asset when it comes to creating a visual display, technical know-how is another crucial component.
One aspect of this is the element of “layering”.
Decorative items should not see much repetition and one example of this is the festive lights hanging from the 10 hoist points from the mall’s centre court ceiling.
Here, Lee and his team opted for a mix of bulbs and twinkling lights to give depth and texture.
The effect? The impression of a starry night sky from below.