Underprivileged children happy to pick their own shoes for Raya

Bata Malaysia’s top management and celebrities with Rumah Cahaya Kasih children and their selected shoes.

BATA Malaysia presented shoes to 30 children from Rumah Cahaya Kasih for the upcoming Hari Raya Aidilfitri celebrations. The event, which took place at the Bata store in Suria KLCC, Kuala Lumpur, was attended by 20 underprivileged children and three of their carers.

The shoes were presented by Bata Malaysia managing director Ajay Ramachandran alongside actors Fattah Amin and Fazura, who are the brand’s celebrity spokespersons for its “Surprisingly Bata” campaign.

The children, aged six and above, were thrilled to be able to select their own shoes at the store.

The event is part of Bata Children’s Programme, a global Bata initiative where it gives back to the community by providing shoes to underprivileged children.

Ajay said Bata believed in helping children as best as possible for them to reach their full potential.

“Providing a pair of shoes may be a simple act but it is essential for children to have proper footwear for their everyday use, no matter their life’s situation.

“There’s simply no doubt that comfortable and properly fitted shoes can enhance their mood and ability to learn and grow, ” added Ajay.

Fattah and Fazura were also pleased to be a part of the programme.

“We always believe in giving back to the community.

“It is great that Bata shares this belief with us.

“It’s also crucial that companies and prominent figures take up this responsibility and do their best to contribute where they can, ” they said.

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