THE Yok Round Johor (YRJ) programme will be key in reviving Johor’s tourism industry, state tourism, youth and sports committee chairman Datuk Onn Hafiz Ghazi says.
He said the state government through Tourism Johor would fortify its domestic tourism promotional campaign using digital platforms to boost activities.
Onn Hafiz said RM14mil has been allocated to Tourism Johor to revive the tourism sector.
“RM5mil has been allocated to develop and upgrade current amenities and facilities in each district, including homestays, desa stays and national parks.
“Another RM5mil will go towards helping tourism industry players who have been affected by the Covid-19 pandemic as mentioned in last year’s Johor Budget 2021 under the ‘Johor Berkebajikan’ agenda.
“Yok Round Johor is aimed at promoting local tourism products and places known for good food, as well as helping small and medium enterprises and tourism entrepreneurs get back on their feet.
“The programme will be mobilised in 56 constituencies in the state.
“Each assemblyman will act as an influencer to promote tourist attractions in their areas and disseminate tourism information, ” he elaborated.
He added that the state government would expand the use of digital platforms, thereby making it the main channel to promote tourism activities.
Onn Hafiz also said that Johor would roll out three initiatives to jump-start the industry post-
Covid-19, namely restructuring the Tourism Johor Master Plan 2014-2023, developing the Johor Tourism Interchange (JTI) digital initiative and promoting state tourism activities through the distribution of tourism vouchers worth RM1.5mil.
“The Tourism Johor Master Plan 2014-2023 will be revamped so that the vision and mission of our tourism sector can be developed into a more structured and competitive market in line with current trends while adhering to new norms.
“The state has also allocated RM500,000 for the development of JTI, thereby connecting all product owners, tourism operators and tourism players under one digital platform so they can promote and expand their target market without any borders, ” he explained, adding that he hoped the initiative would somehow reduce the burden of tourism stakeholders.
Meanwhile, Tourism Johor director Suhairi Hashim said the YRJ programme would highlight attractions in the state’s 10 districts as a guide for visitors.
“The aim is to promote attractions and give visitors an idea of where to stay, where to eat and where to find the local products of each district via Tourism Johor’s website.
“The programme also focuses on strengthening cooperation among industry players to provide the best service to visitors.
“We hope that each player will offer their best prices to attract visitors as this is the perfect time for them to recover from the pandemic, ” he added.