Evoking nostalgia for balik kampung


By GRACE

A clock tower in a vintage railway station is part of the Hari Raya Aidilfitri decor at Sunway Putra Mall in Kuala Lumpur.

SUNWAY Malls took viewers on a virtual tour across its shopping centres in Selangor, Kuala Lumpur, Penang and Johor during the launch of its “Ikatan Mesra Raya” campaign.

During the public livestream event hosted by Azura Zainal, the malls’ general managers showed viewers how their respective premises had been decorated.

At Sunway Velocity Mall in Kuala Lumpur, designers had created a fishing village complete with a jetty.

Over at Sunway Giza in Petaling Jaya, a traditional Malay house beckoned for selfies.

The aim of this year’s theme was to evoke the nostalgia for a time when returning to one’s hometown was the norm during the Hari Raya Aidilfitri holidays, said Sunway Malls and Theme Parks chief executive officer Chan Hoi Choy.

“We may be far apart but there is no doubt that family and friends are close at heart.

“This past year has made us rethink how we celebrate our respective festivities.

“Sunway Malls would like to welcome one and all to celebrate a meaningful Raya by being reminded that home is where the heart is, no matter where we are, ” he said.

Giving added meaning to the spirit of Ramadan are pouches made from recycled fabric, sewn by women who are mostly single mothers from economically vulnerable communities around Selangor.

The initiative is a collaboration between Sunway Malls and Woman Up by Kloth Cares, a sustainability initiative that uplifts women from the B40 community by upcycling recycled or donated fabrics into products.

All Sunway Malls nationwide will be stocking these pouches for sale or redemption, with each location having a designated beneficiary.

The mechanics required to own them vary from mall to mall.

At Sunway Carnival Mall in Penang, a minimum donation of RM10 is required.

Proceeds will be channelled to the B40 Community at Seberang Jaya in collaboration with Penang welfare, caring society and environment committee chairman Phee Boon Poh.

At Sunway Big Box Retail Park in Johor, spending RM200 on two receipts will allow a shopper to redeem a pouch.

At Sunway Putra Mall in Kuala Lumpur, a minimum donation of RM15 over Sunway Pay app or the concierge counter on ground floor will get shoppers this keepsake.

Proceeds will be channelled to a home makeover initiative for those affected by the pandemic.

Beneficiaries get a one-off home makeover inclusive of general decor, painting and wallpapering for a more festive look and feel.

Sunway Carnival Mall will also be hosting traditional Malay dances as well as angklung and gamelan performances until May 23.

At Sunway Pyramid, shoppers stand a chance to win a Proton X70 by spending a minimum of RM100 in a single receipt from participating retailers and submitting the receipt through the Sunway Pyramid app.

At the same mall, food and beverage vouchers, festive packs and gifts are available for redemption with a minimum spend of RM250 until May 30.

Shoppers can also request to have their newly purchased items stored temporarily while they continue exploring the mall.

For details, go to Sunway Malls’ social media pages.

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