Taking steps to help tenants and shoppers go digital

Akreatas Studio founder Mohamad Akmal Sabri (left), is one of the partners involved with PKNS Real Estate, who has set up a team to do photo shoots and videos for Bazaarlokal. Nashriq is in the centre.

THREE shopping centres in Selangor are redoubling their efforts to promote cashless payment options for shoppers and encourage their tenants to make the transition to the digital platform with an in-house-developed shopping portal.

Shoppers at SACC Mall, Kompleks PKNS Shah Alam and Kompleks PKNS Bangi will not only be able to use their credit and debit cards across these three malls, but also make use of e-wallet apps like Boost, Grab, Touch ‘n Go and Tulus, an Islamic based syariah-compliant digital payment service, to make purchases.

Those who prefer to stay home can also go to Bazaarlokal.com, an online shopping platform developed by PKNS Real Estate (PREC), the investment arm of the Selangor State Development Corporation which owns the three malls mentioned above.

PREC chief executive officer Fakrul Radzi Abdul Ghani said they had originally planned to kick off a digital shopping campaign by this year but the Covid-19 pandemic accelerated the project.

“We started the shopping portal last July after Hari Raya celebrations. At that time, we were looking to find a solution to reactivate the retail business by migrating to a digital platform.

“The shopping portal took a month to flesh out, ” he said.

Nashriq Husaini, lead digital marketing and communications for BazaarLokal, said the online shopping platform started with 80 of the shopping centres’ tenants.

Today, the number has grown to more than 217.

“As an incentive for them to pay us a percentage of their sales transactions to put their products on our online shopping portal, we offered them rental rebates.

“For example, if they take our lowest package, which will see them paying 7.5% from their sales transactions as a fee to us, 2.5% will go towards their rental rebate while 5% will go towards platform charges like payment gateway and domain fees, ” said Nashriq.

At the moment, the highest package is set at 15% of the merchant’s sales transaction, and this includes fees for online marketing with social media influencers like actor Qi Razali and professional makeup artist Yaya Adalia.

SACC Mall tenant Suhaila Awang Narah, who owns a boutique, said the setting up of a digital platform, especially one with incentives, was timely as it could help boost a trader’s marketing efforts.

“Rather than worry about the mall management raising rental rates because they now know how much a tenant is earning, I prefer to look at the positive side.

“When your products go online, it goes beyond the mall to reach a bigger market. This eventually translates to better sales at the end of the day, ” she added.

Throughout Ramadan, BazaarLokal will be giving away RM10,000 worth of promo codes and vouchers. Check out their Facebook and Instragram pages for details.

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