KL EAST Mall kicked off its Hari Raya Aidilfitri campaign by supporting Yayasan Pendidikan Insani — a foundation that provides early care, therapy and education for 50 autistic children from low-income families.
The mall has pledged to raise RM50,000 for the foundation via the campaign that runs until May 16.
Sime Darby Property Group managing director Datuk Azmir Merican hopes the efforts will raise awareness of autism, in line with the spirit of Ramadan.
“The National Autism Society of Malaysia reports that about 9,000 children are born with autism every year in Malaysia.
“This figure is quite high, yet awareness of the disorder remains low.
“It is hoped that this campaign will bring some cheer to these children, ” he said when launching the event at the mall with Insani executive director Al Mustaqeem Mahmod Radhi.
From now until May 16, shoppers can contribute a minimum of RM10 and get a chance to colour a puzzle from an artwork for the organisation.
For a minimum of RM35, shoppers will receive a tote bag designed by fashion brand Fiziwoo in collaboration with Datuk Redzuawan Ismail, better known as Chef Wan.
Shoppers can also redeem duit raya packets for a minimum spend of RM60 in a single receipt, and a premium plate for a minimum of RM200 in two receipts.
Habib Group executive chairman Datuk Seri Meer Sadik Habib and executive director Datin Seri Zarida Noordin were also present at the event.
The pair later launched the opening of Habib’s 30th store in the country, located beside the mall’s main entrance.
The 2,000sq ft outlet features an exclusive consultation corner for customers to speak with a personal jeweller for custom designs.
Affixed to the showroom is an “Infinity Illusion Wall” which features the three-dimensional Habib trademark, making it an ideal spot for an Instagram shot.
In support of the autism campaign, Habib pledged to donate all proceeds from the sale of 300 pieces of limited-edition Hari Raya gold wafers to Insani.
Priced at RM118 each, they come in four designs — ketupat, kampung house, fireworks and mosque.