CARLSBERG Malaysia’s Connor’s Stout Porter is introducing its draught stout experience now in cans.
The new innovation retains the creamy head and gentle roasty undertones that fans of Connor’s Stout Porter love at bars, but now in a way that they can enjoy draught stout in the comfort of their homes.
To achieve this, the British-inspired brew is double-dosed with nitrogen before canning to maintain its smooth head and fine cascading effect when freshly poured.
Consumers can easily recreate the draught stout experience wherever they are through a serving ritual unique to Connor’s Stout Porter in cans.
First, the can needs to be chilled to between 5°C and 8°C. Before opening, the can needs to be shaken gently until there is no sound to ensure the nitrogen is mixed evenly into the brew.
Lastly, open the can and pour at a 45° angle into a clean glass and enjoy the cascading effect while waiting for the creamy head to form.
“We’re very proud to introduce another innovation with Connor’s Draught in a can, giving stout lovers the opportunity to ‘Taste the Good Times’ anywhere, anytime, ” said Carlsberg Malaysia marketing director Caroline Moreau.
“With our first use of nitrogen double-dosing in a can – which is also a first among all Carlsberg markets globally – consumers can now enjoy the Connor’s draught experience both at home and at their favourite bars.
“As a bonus, the new shake-before-opening ritual is not only surprising and fun, it’s also crucial in recreating the look and taste of premium stout straight from the draught tap.
“With Connor’s Stout Porter now in cans, consumers can enjoy Carlsberg Malaysia’s full portfolio of quality beers, stouts and ciders in the comfort of their home, whether while practising social distancing or simply enjoying a brew with family and friends, ” Moreau added.
Inspired by the original British Stout Porter recipe from the 1700s, Connor’s Stout Porter is currently available in Malaysia and Singapore and is fully brewed using a unique blend of four premium malts, including lager malt, caramel malt, brown malt and roasted barley.
Connor’s cans come in 320ml and 500ml sizes in a stylish design inspired by British pubs and are available at supermarkets, hypermarkets, convenience stores and selected bars, bistros and restaurants.
Connor’s is also introducing a slew of promotions throughout April and May.
A total of 9,000 Connor’s cans will be given away free at participating 7-Eleven and MyNews stores from April 15, while stocks last.
Simply register at MyCarlsberg.com/Connors and a unique redemption code will be given upon successful registration.
Consumers can also top up RM1 to get a 320ml can of Connor’s with any purchase on Carlsberg’s official stores on Shopee and Lazada, as well as of Carlsberg brands on Potboy and Pandamart.
At participating supermarkets, hypermarkets and convenient stores, purchase RM25 and above of four-can packs of Connor’s to participate in the Connor’s Taste the Pub experience and stand to win limited-edition Connor’s playing cards, coaster sets and the grand prize of a 24-can carton of Connor’s on the spot.
Consumers, who purchase RM25 and above of Connor’s in cans until May 31 online or in-store, will also stand to win 15 weekly grand prizes of a limited-edition Connor’s dartboard and 80 weekly prizes of a Connor’s limited-edition bomber jacket through its national consumer promo contest.
With any purchase of three full pints or six half-pints at participating bars and bistros, consumers will get a free 320ml Connor’s can while stocks last, and a chance to participate in the national consumer promo contest from April 19 to May 23.
Connor’s is offering more chances for fans with two contests on social media.
The first 300 fans who share the launch posting on the ConnorsMY Facebook page and tag a friend will win two 320ml cans of Connor’s and an exclusive Connor’s glass delivered to their doorstep.
In the second contest from April 15 to May 15, RM1,000 each will be offered to three winners who share photos of themselves enjoying Connor’s Draught in cans and garnering the most likes from fellow stout lovers.
For details, follow Connor’s on Facebook and Instagram.