Retailer debuts store-in-store concept for 700th outlet

MR DIY has launched its 700th store at Nu Sentral, Kuala Lumpur with a brand-new concept, featuring a MR TOY store within the same premises.

MALAYSIAN home improvement retailer MR DIY has launched its 700th store with a brand-new concept, featuring a MR TOY store within the same premises.

Located in Nu Sentral, at the heart of Kuala Lumpur’s transportation hub, the store-in-store concept promises to take customer shopping experience to new heights.

To mark the 700th store milestone and the introduction of this new concept, the chain also launched a nationwide promotion on its selected house brands and best-selling products, with prices of goods slashed by up to 50% until April 4.

This includes hefty discounts on products such as household, hardware, electrical and sports items as well as stationery, toys and car accessories.

Announcing the launch of the new store-in-store concept, MR DIY Group marketing vice-president Andy Chin said, “This store-in-store concept brings the breadth and depth of MR DIY together with the fun and excitement of MR TOY in one shopping environment. “The group launched MR TOY in 2019 to capitalise on growing demand for value-for-money toys.

“Market trends show that value-conscious parents are buying more toys in the course of the year but prefer to pay less for each purchase.

“This shift in consumer behaviour, coupled with the under-served suburban markets where larger big-name toy stores are not represented, provide a solid growth opportunity for MR TOY.

“We are confident Malaysians will love this store-in-store concept.

“We would not have reached this 700th store milestone without the support of Malaysians.

“To ensure our loyal shoppers across the country celebrate with us, we have also introduced half-price promotions on our house brands and best-selling products.

“It’s our way of making our promise of ‘Always Low Prices’ extra rewarding, ” he added.

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