AN online corporate social responsibility campaign to create awareness of United Nations’ 17 Sustainable Development Goals (SDGs) has been launched at Universiti Tunku Abdul Rahman (UTAR).
The campaign will see 100 UTAR Bachelor of Communications (Honours) Public Relations undergraduates taking part in several sub-projects to raise awareness on several issues related to the SDGs or Global Goals.
Among the SDGs the students would be focusing on are “Good Health and Well-being”, “Clean Water and Sanitation”, “Responsible Consumption and Production” as well as “Climate Action”.
Campaign adviser Diong Fong Wei said the the campaign aimed to enable the students to understand the importance of playing an active role in initiating and executing sustainable changes within a community.
“Our tag line — Serving the Community, Restoring Faith in Humanity — is our driving principle.
“Through this campaign, the students are not just gaining the skills and experience they need, but their enthusiasm in supporting the SDG will bring greater awareness to the community, and could even lead others to follow in their footsteps, ” she said.
Diong added that the campaign would allow students to pick up soft skills that could help them in the future.
Initiated since 2019, CSR campaigns are part of the students’ course requirement, training and involving them on matters concerning economy, environment and social demands of local communities with a series of hands-on projects.