Nestle Malaysia has partnered with KyoChon to launch a meat-free menu using its all-new Harvest Gourmet plant-based range.
The new menu at KyoChon is aimed at those seeking to reduce their meat intake, while still enjoying the signature taste of Korean fried chicken.
The plant-based meat consists
of meat-free schnitzel, which tastes like chicken, made wholly from plants like wheat, beetroot and non-GMO soy that is rich in protein and a good source of fibre.
Nestle (Malaysia) Bhd chief executive officer Juan Aranols said, ”There is a growing appetite for plant-based foods.
“More and more people are looking for healthier food options that are also better for the planet.
“With many Malaysians looking to reduce their consumption of meat, our Nestle Professional
business is excited to join hands with KyoChon to introduce our first made-in-Malaysia plant-based meat products under our Harvest Gourmet range.”
KyoChon Malaysia managing director Terry Goh said, “While we are known for premium Korean fried chicken, our new meat-free menu aims to cater to modern diet preferences, as there is a growing number of Malaysians who have made lifestyle decisions to reduce their meat intake for health, spiritual or social reasons.
“We are pleased to team up with Nestlé Professional and incorporate Harvest Gourmet products into our menu offerings.
“This enables our consumers to have wider choices of sets to enjoy the signature KyoChon flavour with their friends or family, whether with real chicken or this meat-free alternative, without compromising on taste.”
KyoChon’s new plant-based offerings include KyoChon Meat Free Wrap (meat free chicken schnitzel, fresh salad, cheese and KyoChon sauce wrapped in a flour tortilla) and KyoChon Meat Free Bibimbap (meat-free chicken schnitzel, mixed vegetables, mushrooms, seaweed, garlic flakes and fried egg layered on a bed of short grain rice) in two flavours: KyoChon’s signature soy garlic or red pepper (spicy).
The KyoChon Meat Free Wrap is priced from RM21 whereas the Meat Free Bibimbap is RM25.
Both are available across all KyoChon stores nationwide.
KyoChon’s meat-free menu items are strictly non-vegetarian and non-vegan, as the meat-free schnitzel contains egg as an ingredient and they are cooked in the same oil used to cook chicken items.