NESTLÉ Ice Cream started off 2021 with a bang by introducing its Ox-picious KitKat Gold Ice Cream, presented in a vibrant gold and red packaging for good luck and prosperity.
This new ice cream became a hit with its creamy wafer-flavoured cream coated in luxurious white chocolate, KitKat wafer bits, golden caramel flakes and the crunch in every bite.
The launch campaign adopted a holistic communication approach utilising TV, digital out-of-home advertising and social media which created a strong buzz among netizens.
The popularity of the KitKat Gold Ice Cream was further boosted by the release of the Chinese New Year song Happy Happy Important featuring local influencers Phei Yong, Danny, Chang Le, Chang Yong and Shusen.
This viral video was viewed by millions and was voted one of the most loved Chinese New Year videos of the year.
This lighthearted video spreads happiness and provides a reminder to everyone to look for the simple joys in life despite the current circumstances.
“We have taken the opportunity to create a golden break that is more ‘cool’, literally, for our consumers to take a break from the heat!” said Nestlé (Malaysia) Berhad business executive officer (Ice Cream Business Unit) Teo Heng Keat.
Nestlé Ice Cream has been maintaining its forefront position in the market by constantly curating fun fresh flavours, trends and experiences to meet the ever-changing appetites of consumers.
Proudly innovated and produced in Malaysia, KitKat GOLD Ice Cream is perfect for any occasion.
KitKat GOLD Ice Cream is available at retail stores nationwide. Alternatively, consumers can get it delivered straight to their doorstep in perfect frozen condition via Nestlé Ice Cream Lazada, Shopee, GrabFood and FoodPanda.