E-mall for women entrepreneurs ‘opens doors’


PENANG’s first women entrepreneur pop-up e-mall (Pwemall) is now open.

The virtual mall, which runs from March 6 to 14, provides items in several categories like food and beverages, fashion and accessories as well as health and beauty.

There are 60 stores which were put together by mentees, mentors and strategic partners.

Organised by Penang Women’s Development Corporation (PWDC) with the strategic partnership of WomenBizSense, Yayasan Kemajuan Sosial Malaysia, JCI Pearl, Nawem Penang and Pertubuhan Pembangunan Wanita Tamarai Pulau Pinang, the e-mall was launched in conjunction with International Women’s Day.

State social development committee chairman Chong Eng said the Penang Women Entrepreneurs’ Mentoring Programme (Pwemp) was set up in line with the Penang 2030 vision.

“Penang 2030 enshrines four important themes to guide lawmakers to move forward.

“Under its ‘People’ theme which aims to strengthen civic participation, one target was to have 40% of small-medium enterprises (SMEs) in Penang owned by women.

“Currently, only 16% of the entrepreneurs in Penang are women.

“When we started Pwemp,we had 34 mentees from the M40 group and 71 mentees from the B40 group.

“It is encouraging that no mentees have opted out from this programme even though the programme ran for six months from October 2020 till this month, ” she said in her speech during the launch of the pop-up e-mall via Zoom meeting on Saturday.

Chong Eng was impressed that the programme could transform from face-to-face to online sessions to adapt to the new normal.

“Nowadays, shopping can be done anywhere and anytime.

“Shoppers need only to have a smartphone to access the Internet to find products in the stores of their choice.

“This shows the shopping landscape has changed with technology and lifestyle trends and not because of the pandemic alone.”

She said that income from e-commerce transactions had been growing steadily.

“In April 2020, Malaysia’s online retail sales went up to 28.9% of total retail sales. I see this as a sign that virtual shops are the future.

“Company owners must consider the power of technology to keep up with the trend and possibly be ahead of the curve.

“I hope all exhibitors will take full advantage of the opportunities provided through this e-mall platform to market their products and services in a creative way.

“As for the public, this is a great opportunity to support local entrepreneurs, ” she said.

Visit https://www.pwemall.store/ to access the e-mall.

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