Sports Toto’s annual Chinese New Year ang pow donation campaign benefitted 118 old folks homes nationwide during the festive season.
Although it was unable to hold its usual handing out of ang pow and hampers to senior citizens this time because of the Covid-19 pandemic, the company found a way to give without putting its beneficiaries at risk.
“Our beneficiaries are senior citizens who fall under the high-risk category and we simply cannot take the risk of having a public donation campaign this year, ” said Sports Toto Malaysia Sdn Bhd executive director Nerine Tan during the launch of the campaign at Little Sisters of the Poor Care Centre in Kuala Lumpur.
“The pandemic is a serious threat not just to people but also businesses, and Sports Toto has not been spared.
“However, we are fortunate to be able to hold a series of charitable events to help underprivileged groups, ” she said.
Sports Toto began identifying and liaising with selected old folks homes registered with the Welfare Department in August 2020.
A total of 118 homes were chosen as beneficiaries to help 4,660 senior citizens residing there.
Each home would receive cash donation ranging from RM2,500 to RM10,000 as well as shopping vouchers worth RM1,500 to RM5,000.
In Kuala Lumpur and Selangor, Sports Toto reached out to 25 old folks homes, sharing festive cheer with 1,106 senior citizens at these homes.
Company representatives visited the beneficiaries and presented the latter with cash donation as well as shopping vouchers, which can be used to purchase daily necessities and grocery items.
In total, Sports Toto contributed RM131,000 to the homes in both states.
Since the campaign’s inception in 1988, Sports Toto has contributed over RM22.5mil in ang pow and hampers to more than 414,000 senior citizens in the country.
The campaign is part of its Helping Hands programme, a corporate social responsibility initiative to share, give and care for the community.
To help people affected by the pandemic, Sports Toto gave to underprivileged communities during Hari Raya Aidilfitri, Deepavali, harvest festivals as well as Christmas in 2020.
The company also donated 70,000 face masks to schoolchildren in Kedah, Selangor, Pahang and Johor.