ONE hundred families affected by the floods in the east coast of Malaysia received some much-needed aid, thanks to an initiative by Malaysian Franchise Association (MFA) and its strategic partners.
In view of the movement control order, MFA worked with a Pahang volunteer group to hand over contributions to the families.
MFA chairman Datuk Dr Radzali Hassan said the initiative aimed to ease the burden of flood victims who were further affected by the Covid-19 pandemic, and was part of the association’s annual corporate social responsibility programme.
“The initiative is also in line with government efforts to channel aid to the needy.
“We empathise with the flood victims and we have garnered positive response from our members and strategic partners to extend help to those affected in flood-stricken areas,” he said in a statement.
Items worth RM70,000 comprising cash, electronics, clothes, furniture, cleaning supplies as well as other necessities were donated to the families.
The contributions were donated by Senheng, LaundryBar, Siti Khadijah, Big Bath, Oldtown White Coffee, Qian Hai International Foundation, Rona, MyPhoto2u, Ar-Rahn, Marrybrown, Smart Reader Kids, Tealive, Meranti Tiga Solution, FR Printing & Apparel, Catzonia, Cosmo Pharmacy, penyetpenyet.com and CIC - Where Leaders Are Born.
“MFA is constantly aware and concerned about the difficulties that befall Malaysians due to disasters and we will always look for opportunities to provide appropriate assistance in the future,” said Radzali.