Bank’s digital platform users can enjoy airline reward points

SME Bank customers who have registered with the Odela digital platform managed by the Centre for Entrepreneur Development and Research Sdn Bhd (Cedar) can earn 5,000 Qrewards points from Qatar Airways following a strategic collaboration.

“The collaboration between Cedar and Qatar Airways is part of our services beyond financing assistance, ” said Cedar chief executive officer Mohd Sofian Zubir.

Cedar is a wholly-owned subsidiary of SME Bank.

“Odela is one of the initiatives to help SME entrepreneurs further expand their business network digitally.

“Odela members will also have access to business financing and analysis to help them plan their business development.

“This collaboration with Qatar Airways will enable SME Bank customers, registered with Odela, to receive Qrewards points after they have registered as members of Qatar Airways Beyond Business through the Odela platform.

“The points can be used to redeem flight tickets and other facilities provided by Qatar Airways.”

Qatar Airways Asean regional manager Datuk Muzammil Mohamad said, “The strategic collaboration between Qatar Airways with Odela and SME Bank is one of the steps taken by the airline to help develop the ecosystem for small and medium businesses in Malaysia by connecting them to Europe, Africa, America and the Middle East.”

Odela is one of the applications under the National SME Digital Platform, which is an initiative by Entrepreneur Development and Cooperatives Ministry.

The development of this platform is part of SME Bank’s two-year digital transformation plan which began at the end of 2018.

Odela is an e-commerce business-to-business platform.

Since its launch on Dec 3,2019, Odela has successfully recorded transactions amounting to more than RM4.6mil while a total of 848 products and services have been listed on the platform.

For details on Odela and Qrewards points, visit or

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