Developer sparks optimism in CNY video


A screengrab of the CNY video, in which Harvinth Skin, who plays feng shui master See Beh Huat, promotes UEM Sunrise’s Allevia freehold residential development.

Property developer UEM Sunrise Bhd has partnered with popular local content creator and funny man Harvinth Skin for the #MustCariOng Chinese New Year marketing campaign.

Harvinth is featured in the company’s two-part festive video as a Feng Shui Master – Master See Beh Huat.

Equipped with his comedic flair, the “#1 Indian Feng Shui Master” highlights UEM Sunrise’s flagship properties along with their unique features while sharing pearls of wisdom on how everyone can find prosperity and happiness in the Year of the Ox.

In line with the #MustCariOng digital marketing campaign, the video aims to spark optimism and festive cheer during the ongoing movement control order to curb Covid-19, with a healthy dose of self-depreciating humour.

With references to the extended MCO, the campaign injects light-heartedness and zeal in the current circumstances.

UEM Sunrise chief marketing officer Kenny Wong said Harvinth Skin’s bold and edgy personality, as well as his natural comedic chops made him an obvious choice in line with the company’s tag line “Find Your Happy”.

“We were looking for a personality who is instinctively funny and has an engaging connection with his following.

“We were impressed with one of his previous videos where he jokingly crowdfunds for a pair of expensive sneakers but ends up using the money raised to buy shoes for children of a welfare home.

“To us, that speaks of genuine kindness and care, values which our brand and company stand for.

“Most importantly, as in previous years, we wanted a festive video that was not the run-of-the-mill Chinese New Year variety.

“We saw that the concept of ‘Master See Beh Huat’ was one that could bring some lightness and humour during these restrictive times, in line with the fun-loving element within the C.H.I.E.F. (Caring, Honest, Involved, Enthusiastic, Fun-Loving) values that drive UEM Sunrise and its staff, ” Wong added.

The #MustCariOng Chinese New Year campaign promises stress-free benefits, rebates and lucky draw goodies worth up to RM38,888 for housebuyers.

Homebuyers will stand a chance to win attractive prizes, including a Thermomix TM6, an iPhone 12, or ang pow rebates worth up to RM38,888 off their next UEM Sunrise home purchase in a Chinese New Year lucky draw, upon signing the sale and purchase agreement before March 31.

For further details, go to www.uemsunrise.com/must-cari-ong

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