Bank inspires over 7,000 students to get smarter about money despite pandemic


Siti Farzana (Best Student Award)

As part of its continuous efforts to enhance financial literacy in Malaysia, Maybank’s Cashville Kidz successfully reached out to over 7,000 students and some 100 educators from 21 schools nationwide in 2020.

In a year that was hugely impacted by the Covid-19 pandemic, the programme remained focused on increasing the financial literacy level to nearly 40%, surpassing the programme’s initial target of engaging 4,000 students.

Once again, Maybank held its Financial Education Excellence Awards this year to honour educators and students who had displayed extraordinary dedication in promoting and championing financial literacy in the country.

In its second edition, the awards were also aimed at further creating awareness in line with the National Strategy for Financial Literacy 2019-2023.

In his opening remarks at the virtual awards ceremony, Maybank chairman Tan Sri Zamzamzairani Mohd Isa said, “Financial literacy and education is often regarded as the precursor towards greater financial inclusion.Winners of Maybank’s Financial Education Excellence Awards 2021 (from left) SK Kerubong headmaster Hazman Dollah with the Best School Award.Winners of Maybank’s Financial Education Excellence Awards 2021 (from left) SK Kerubong headmaster Hazman Dollah with the Best School Award.

“Therefore, the continuation of the Cashville Kidz programme is crucial in empowering our communities with the knowledge and skills to effectively manage their finances in the future.

“The programme was designed to improve the knowledge of children, especially those from rural areas and marginalised families, on the importance of income and expense planning, thus bridging the gap for our youth to ensure mastery of financial literacy and potentially becoming future leaders in their respective fields, ” he added.

The Maybank Cashville Kidz programme is accorded co-curriculum status by the Education Ministry, and is recognised and endorsed by key stakeholders, such as the Education, Youth and Sport Ministry of Cambodia, National Bank of Cambodia, and Bangko Sentral ng Pilipinas (the Central Bank of Philippines).

Maybank Foundation chief executive officer Shahril Azuar Jimin said, “It is encouraging to see Cashville Kidz continuing to achieve its objectives in Malaysia although the usual school and classroom lessons were disrupted by the pandemic.

“We pushed forward by being innovative in rolling out the programme to schools via digital learning and gamification of Cashville Kidz.

“The shift towards online teaching and learning today should not deter the push for stronger financial literacy in our communities.

“Although, we set an initial target of 4,000 students, the programme managed to reach out to more than 7,020 students in 21 schools and trained more than 105 teachers in 2020.

“Furthermore, since its introduction in Malaysia, the programme has positively impacted more than 192,630 students in some 838 schools, with more than 1,743 teachers trained, ” he added.

Also present were Bank Negara Malaysia assistant governor Abu Hassan Alshari Yahaya; Education Ministry’s Sports, Co-curriculum and Arts Division director Zainal Abas; MoneyTree Asia Pacific Ltd founder and chief executive officer Michael Reyes as well as members of the Maybank Board and Maybank Foundation Board of Trustees.

The winners in the three categories of awards this year were:

> Best School Award - SK Kerubong, Melaka

> Best Educator Award - Mohd Hafiz Mungin from SK Jalan U3, Subang Perdana, Selangor

> Best Student Award - Siti Farzana Afrina Hasnol from SK King George V, Negri Sembilan

Since its inception in Malaysia in 2013, the Cashville Kidz programme, together with programme partner MoneyTree Asia Pacific Ltd, has been expanded to Cambodia, Indonesia, Myanmar, Singapore and the Philippines.

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