‘With YAY, we aim to empower Malaysians to make small but powerful lifestyle changes through our unique health programme, AIA Vitality, ’ said Heng.
TO SAY that 2020 was a tough year might be a bit of an understatement. The multiple lockdowns, economic uncertainty and distance from our loved ones created challenges that were far beyond our imagination. And yet, it did not stop Malaysians from celebrating the positives in life and the little victories along the way. Be it picking up new hobbies and skills or finding new and creative ways to adapt to the new norm, Malaysians (in true boleh spirit) are doing their best to find the silver lining in every storm. This forms the premise of AIA’s new campaign which celebrates the eternal optimism of Malaysians from all walks of life while understanding the inherent desire of many for a better tomorrow.
Simply and aptly called “YAY”, the campaign goes beyond the idea of just embracing positivity, by taking a deeper look into one’s physical and financial health with the end goal of motivating Malaysians towards living Healthier, Longer, Better Lives.
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