Well-prepared for MCO 2.0

Cameron Farmers sells over 10,000kg of fresh produce every month via Lazada Malaysia.

THOUSANDS of grocery stores that flocked to Lazada Malaysia last year have now become online business veterans that are getting a stream of customers during this second movement control order.

The online retail platform’s chief business officer Sherry Tan said Malaysians could shop from over 10,000 essential items on the “Keep Calm and Shop from Home” page.

She said the items ranged from farm-to-table vegetables, fruits, meat, seafood and cooking ingredients to daily necessities such as face masks, hand sanitiser, toiletries and pet supplies.

“We stand alongside our business partners to serve the needs of customers who increasingly rely on us to deliver their everyday needs.

“That is evidenced by our grocery category’s daily average sales that increased over 170% year-on-year across 2020, ” she revealed.

In addition to the daily free shipping vouchers and discounts of up to 50% offered on Lazada’s “Keep Calm and Shop from Home” page, Tan said that selected fresh produce and chilled food merchants provided same-day and 48-hour delivery during the MCO.

Cameron Farmers marketing manager Shwe Ying said: “It is our duty to support fellow Malaysians during MCO 2.0 by providing them with easy access to fresh groceries online.

“We are able to leverage Lazada’s strong customer base to MCO-proof our business online and retain the livelihood of our farmers.

“From our humble beginnings in e-commerce last year, we have now expanded our offerings to include eggs and garden-plucked fruits in addition to freshly

harvested vegetables.”

During the start of the MCO

last year, Cameron Highlands farmers had to throw out tonnes of vegetables due to disruption in the supply chain.

According to Shwe Ying, since the farmers came onboard Lazada Malaysia and made use of its logistics ecosystem, they had grown a loyal store following of nearly 30,000 with an average of over 10,000kg of fresh produce sold every month.

Co-owner of Fully Fishery Lee Ka Seng said: “We have been selling on Lazada since the end of last year because of the increasing demand for groceries on the e-commerce platform and the much-needed logistics support it provides to sellers.

“Prior to that, we were selling our seafood through live streams on social media, but the pandemic showed that businesses needed to adapt and be future-proof.

“By joining Lazada, we are able to continue leveraging our strength in live streaming through its in-app LazLive feature, while offering seamless 24-hour and 48-hour delivery to Malaysian households.”

Lee added that Fully Fishery offered a wide selection of freshly-caught seafood on Lazada, including salmon, tilapia, scallops, crayfish, cod and king crab.

Malaysians purchased up to 3,000kg of its seafood every month.

D Mart founder Dylan Lee said: “After joining Lazada Malaysia, I was able to switch my business model and started selling fresh produce online during the first MCO.

“I needed to adapt during the pandemic. It was new and unfamiliar to me, so I was guided by Lazada University’s comprehensive training and Lazada’s intuitive e-commerce tools, which enabled my business to flourish.

“Today, regardless of the MCO’s return, I am more prepared to tap into the e-commerce’s growth.”

Dylan said D Mart recorded sales of more than 8,000kg of fresh vegetables in the span of a month, with nearly 100% positive store rating from satisfied customers.

The store on Lazada has since grown its range to include frozen seafood, fresh fruits and seal-packed poultry.

Malaysians who are preparing for Chinese New Year can also look forward to the Lazada CNY Sale from Jan 25 to 27 to get great deals on yee sang, abalone, cheongsam, home decorations and other local favourites.

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