A CAMPAIGN to donate 50,000 meals kits to B40 communities was successfully realised through the Maggi Sah Malaysia Shop & Reward Contest.
With every purchase of any Maggi product, consumers were able to participate in the contest and in turn, help provide essential food items to beneficiaries to cook affordable and nutritious meals.
The total number of entries received over the two-month contest duration nationwide exceeded 500,000, raising 50,000 meal kits for the B40 communities across Malaysia.
As part of efforts to rally support for the needy, Maggi launched the inaugural Maggi Sah Malaysia campaign in August last year.
The initiative was in line with Nestle Malaysia’s wider efforts to bring relief to
vulnerable communities in these challenging times.
One of the initiative’s key partners was MyKasih Foundation, a local non-profit organisation that assists underprivileged families and students through food aid and education.
Other partners included Padiberas Nasional Bhd through its subsidiaries Jasmine Food Corporation Sdn Bhd, Sazarice Sdn Bhd and Liansin Trading Sdn Bhd.
Beneficiaries of the meal kits included PPR Pangsapuri Enggang in Selangor, Kampung Sireh (Kedah), PPR Puri Warisan (Sabah) as well as PPR Taman Dahlia and Kampung Pinang in Sarawak.
The meal kits were first collected by block representatives in each location while adhering to the standard operating procedure and thereafter distributed to each household door to door at staggered timings.
Nestle (M) Bhd Maggi business executive officer Geetha Balakrishna said Covid-19 had impacted the B40 communities the most, with many struggling to put balanced and nutritious food on the table for their families.
“Our aim was to instil hope and tap into our fellow Malaysians’ strong community spirit to come together and help these people.
“Staying true to our purpose to Cook the Difference, this initiative is part of Maggi’s ongoing commitment to support healthier cooking and eating habits, especially among the needy, ” she said.
Geetha said the upcoming Maggi B40 Programme would help teach the B40 communities about the importance of creating well balanced meals and enhancing nutrition through ingredients and cooking methods.
“This will be done through various activities to emphasise that balanced meals can be prepared easily and quickly with accessible ingredients, all under RM10, ” she added.