SHARP Electronics (M) Sdn Bhd (Sharp) is aiming to raise over RM1mil through its Malaysia Tabah 2021 initiative in support of those affected by the Covid-19 pandemic.
For each RM50 donation it receives, Sharp gives away specially commissioned desktop calendars featuring photographs taken by media organisations, including Star Media Group, that document the pandemic in the country.
Since the launch in December, Sharp has managed to raise over half the targeted amount, thanks to the generosity of its dealer network and customer base.
“During this extremely challenging period, we have been ensuring that Malaysians can stay at home comfortably with Sharp products.
“We have been supporting the nation’s movement control order stay-at-home campaign by making sure that customers’ request for repairs and replacement of appliances are attended to promptly despite the many limitations, ” said Sharp managing director Ting Yang Chung.
“Further to our ongoing commitment, we decided to help raise funds through our #MalaysiaTabah2021 campaign, which we hope will alleviate the pressure faced by Malaysians affected by the pandemic.
“We wish to thank Star Media Group as this allows us to see through the lenses of photojournalists.
“It remind us how we as a nation are standing together to overcome this pandemic and honour the fighting spirit of our frontliners, ” he added.
Sharp deputy managing director (Sales Division) Tok Sang Man said instead of featuring Sharp products in its calendars, the company decided to highlight the sacrifices as well as difficult and historic moments faced by Malaysians.
“These meaningful photos were taken by photojournalists who were also braving the risks to record history.
“We are grateful to have worked with Star Media Group on this project, ” said Tok after handing over calendars to SMG client brand marketing assistant general manager KC Tan.
Also present was Sharp brand marketing senior manager Zoe Chow.
He said part of the money raised had been disbursed to Tzu Chi Foundation for its ongoing work to support Malaysians, especially those at the front lines and from the B40 group.
“We want to raise as much as we can since Covid-19 is still a threat and we look forward to raising more in the coming weeks, ” he added.
Tzu Chi Foundation has distributed personal protective equipment to 2,372 organisations nationwide, including hospitals, clinics and police stations, among others.
Under the NGO’s own Kita1Keluarga initiative, it has disbursed much-needed aid to some 2,178 families — representing more than 9,100 beneficiaries — with each receiving between RM300 and RM800 per month from September to November last year.
“We are committed to supporting our frontliners and fellow Malaysians regardless of race or creed.
“The pandemic has severely impacted the livelihood of all Malaysians. Every little bit of support counts.
“Hence, we are extremely grateful to Sharp and the media organisations for their support, ” said Tzu Chi Foundation KL and Selangor deputy chief executive officer Sio Kee Hong.
All donations can be made through Sharp’s Cocoro Life, the company’s AI-powered e-Service and CRM platform.
Members of the public who wish to donate can log on to malaysiatabah2021.cocorolife.my