COLGATE-PALMOLIVE Malaysia (Colgate) has launched a new campaign – #SmileStrongBersama – focused on inspiring Malaysians to put optimism into action and spread positivity to create a brighter future that we can all smile about.
In facing the uncertainties brought on by the Covid-19 pandemic, Colgate believes that optimism is the best defence for a better tomorrow.
Colgate South Asean Hub’s Oral Care Marketing associate director See Mei Sin said, “Colgate has been committed to taking care of healthy smiles for 145 years and today, more than ever, we want to give people more reason to smile through our #SmileStrongBersama campaign.
“This is the essence behind our campaign and this is why we are launching the campaign.
“Colgate believes that all Malaysians are empowered to smile, regardless of challenges as well as circumstances, ” she added.
The campaign has also gained the support of Malaysian champions of optimism such as rapper Bunga, YouthsToday founder and chief executive Jazz Tan, Biji-Biji Initiative chief executive Juliana Adam as well as Refuge For The Refugees founder and executive director Heidy Quah.
“These champions have shown us that Malaysians can smile amid adversity and we want to further this spirit, ” See said.
“With their support, we are confident that we can inspire people to look beyond their circumstances and extend a helping hand to the less fortunate, to build a better tomorrow for the nation, ” she added.
The campaign is set to inspire Malaysians to take positive action and aimed to translate smiles into care packages that include basic oral care products.
“A healthy smile is important to overall health, where good oral hygiene can curb systemic diseases and other problems.
“An impaired oral health can affect quality of life, which includes loss of self-esteem that may affect social participation and job opportunities, ” stressed See.
She added that Colgate constantly innovated to find new solutions for dental issues, as it was aware that many oral conditions were preventable through effective use of oral care products.
“However, for some, they do not have the privilege of purchasing these products during a time such as this.
“The #SmileStrongBersama campaign presents an invaluable opportunity where Malaysians can help by joining the campaign and donating a smile.
“One optimistic act by many can create a powerful ripple of change.
“Together, we can help the underprivileged community meet their basic oral needs, ” See said.
Colgate welcomes the public to join the campaign through the steps below:
> Head over to @colgate_malaysia on Instagram
> Use the “Donate A Smile” filter in Colgate’s bio
> Tag @colgate_malaysia before posting
The public is also encouraged to share this campaign with friends and family as every five smiles collected will translate into one care package.
For details, go to Colgate Malaysia’s official Instagram page at https://www.instagram.com/colgate_malaysia/
Did you find this article insightful?