PETRONAS Dagangan Bhd (PDB) has launched Segar@Mesra – a farmer-to-consumer concept of locally farmed fresh poultry, fish, vegetables and fruits sold at affordable prices.
The collaboration with the Domestic Trade and Consumer Affairs as well as Agriculture and Food Industries ministries aims to assist local farmers by connecting them directly to consumers. This will also ensure the latter have easy access to affordable fresh produce that are currently capped at RM10 price point.
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