Year 2020 was unlike any other as families gathered virtually during the festive season while countless frontline workers continued fighting the Covid-19 outbreak.
Taking inspiration from true stories, Mr DIY Group (M) Bhd produced a web film titled “Inseparable” to mark the return of its “You Share, We Donate” campaign in support of the Malaysian Relief Agency’s (MRA) aid for frontliners.
“Our frontliners have been working relentlessly since the very beginning of the pandemic.
“They are a huge source of inspiration which motivates us to better serve our community.
“We truly hope our donation will bring some joy to MRA’s beneficiaries, ” said Mr DIY group marketing vice-president Andy Chin.
“Last Chinese New Year, our first ‘You Share, We Donate’ campaign was very well-received and we realised how impactful these initiatives could be.
“Being a Malaysian brand for Malaysians, we are always looking for ways to show gratitude to our national heroes and be a source of strength for them throughout this difficult time.”
The three-minute web film on the brand’s official Facebook page @ Mr DIY, expresses the hardships faced by frontliners and their loved ones during the holiday season.
With each share, the homegrown retailer would donate RM1 to the MRA, a non-profit humanitarian organisation.
As a result, Mr DIY garnered 3.9 million views and 4,220 shares over the duration of the campaign in December, resulting in a cash voucher donation of RM4,220 to the MRA.
“We produced this short film to reassure our community that though we may be physically apart from our loved ones, they remain inseparable in our hearts.
“Aside from our previous contributions of face masks and protective gear, this campaign is another way for us to show our appreciation to frontliners, who have made unimaginable sacrifices for the betterment of our nation, ” added Chin.