Retailer donates RM4,220 as tribute to frontliners

(From left) MRA senior manager Fauziah Tahar, secretary-general Dr Shahrizal Azwan Samsudin, president Dr Mohd Daud Sulaiman and media executive Suriyani Md Isa with the cash voucher donation from Mr DIY.

Year 2020 was unlike any other as families gathered virtually during the festive season while countless frontline workers continued fighting the Covid-19 outbreak.

Taking inspiration from true stories, Mr DIY Group (M) Bhd produced a web film titled “Inseparable” to mark the return of its “You Share, We Donate” campaign in support of the Malaysian Relief Agency’s (MRA) aid for frontliners.

“Our frontliners have been working relentlessly since the very beginning of the pandemic.

“They are a huge source of inspiration which motivates us to better serve our community.

“We truly hope our donation will bring some joy to MRA’s beneficiaries, ” said Mr DIY group marketing vice-president Andy Chin.

“Last Chinese New Year, our first ‘You Share, We Donate’ campaign was very well-received and we realised how impactful these initiatives could be.

“Being a Malaysian brand for Malaysians, we are always looking for ways to show gratitude to our national heroes and be a source of strength for them throughout this difficult time.”

The three-minute web film on the brand’s official Facebook page @ Mr DIY, expresses the hardships faced by frontliners and their loved ones during the holiday season.

With each share, the homegrown retailer would donate RM1 to the MRA, a non-profit humanitarian organisation.

As a result, Mr DIY garnered 3.9 million views and 4,220 shares over the duration of the campaign in December, resulting in a cash voucher donation of RM4,220 to the MRA.

“We produced this short film to reassure our community that though we may be physically apart from our loved ones, they remain inseparable in our hearts.

“Aside from our previous contributions of face masks and protective gear, this campaign is another way for us to show our appreciation to frontliners, who have made unimaginable sacrifices for the betterment of our nation, ” added Chin.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3

Did you find this article insightful?


100% readers found this article insightful

Next In Metro News

Ipoh residents can send complaints, feedback to city council via Facebook Live starting March 4
Porridge shop owner may consider returning to work after taking a break
All trading lots taken up at Pasar Mahkota Sentral in Cheras that was hit by multiple delays
‘Advisable for management bodies of high-rise residences to abide by act’
‘Some employers doing more for wellbeing of foreign staff’
Hard work behind virtual Chinese New Year party
Two factories raided for violating closure notice, equipment seized
Anti-dengue checks at Klang construction sites next week
‘Sarawakians having more confidence in vaccine’
MP gives out over 2,700 fabric face masks for Year One pupils

Stories You'll Enjoy